>You'd think the smarter people at some of these companies would realize how well they'd stand out by not writing that way, but that's surprisingly rare.

it's all about CYA. Better to be "smarm" than create any opening for a legal storm that ruins the entire acquisition, or tanks any public shares from the news.

I'm still not too sure if the "curiosity" rule applies to this new link, however. Half the article is just quoting the source and another 40% just quoting the CEO's on how happy and great the oppurtunity is. Not much real analysis or introspection unless the audience had no idea what a Bandcamp is.

That's unfortunately better than 80% of modern jounralism, but I digress.