I don't really buy this.
The most effective adversaries already have a deep understanding of detection mechanisms and are typically just tweaking parameters to find thresholds of detection. Other companies mitigate this by delaying bans and doing "ban waves", or even randomizing the thresholds (I have done both for certain types of automated bans for attacks on my systems).
More to the point, adversaries already know what they did wrong so telling them isn't going to make much difference. False positives do not know what they did wrong and telling them will make a tremendous difference.
Full disclosure: I have been the victim of a false positive flag in that my app with over 50M downloads on google play was removed and then reinstated when my reddit complaint post got human attention (thank g̶o̶d Google).
I'm not sure that's true. Adversaries know they are intentionally trying to game Google's system, but that is not the same as knowing all of the internal parameters of Google's system. Telling them what they did wrong in specific cases might well give them useful additional information about those internal parameters that Google does not want to give them.
> False positives do not know what they did wrong and telling them will make a tremendous difference.
While this is true, it is also not actionable, since the whole point is that Google does not know which positives are false positives and has no cost-effective way of finding out (since finding out would require actual humans and the scale of its ad business is too large to make the number of humans that would be required affordable).
This does make sense, but why the atrocious support? I mean at least reply to emails even if we have to wait for a month to get a response, just give us something real not the canned, automated email.
I've never ever clicked on any of my own ads EVER and I got suspended for "click fraud" and I'm sure there are many people like me... Why do I have to be terminated without any recourse? This feels, for the lack of a better word, pure evil and cruel. This makes people deeply hurt and hate the brand.
I'm a developer and a business owner and because of my experience with Adsense and Adwords there is NO WAY I'll ever use Google Cloud, no matter how much discount Google is willing to give me and I'm definitely not alone in this. This behaviour is going to destroy Google in the long term. Right now you guys make money on advertising, but as soon as you need to sell something, I'm not sure people who have been hurt are willing to pay for it.
I'm now a Google hater, I'll never do any business with them like EVER even if they pay me to use their products.
Also I'm the opposite of an ambassador for Google brand. I managed to turn several huge customers in EU and US to AWS or Azure solutions instead of Google cloud... Several times and I'll continue to recommend companies to not do anything with Google. Yes in the long run their attitude and people's like me will continue to destroy their brand.
It’s a really hard problem.
Google does not know how to fix this because they don't think outside of the tech box. This is very much an issue with their way of doing things.
You build relations with advertisers. If someone is spending 20k per day on your system (for months or even years), you better have someone to talk to and actually look at the issues they have.
"Do things that do not scale" as PG says.
Let me rephrase this to make it clearer what the actual issue is: it's primarily because the cost to Google of false negatives on fraud detection (failing to detect actual frauds) is much higher than the cost to Google of false positives on fraud detection (flagging users as fraudulent that actually aren't). So Google is willing to accept a large number of false positives in order to avoid false negatives.
Or, to put it more simply: the incentive structure of what Google has chosen as its core business model means it is in Google's interest to randomly penalize a large number of bona fide users simply because a much smaller number of users are fraudulent.
In other words, this is basically unfixable unless Google changes its core business model.
See the problem?
