Because being explicit about intent is important. Map means "transforming each element of the collection", filter means "keeping only some elements of the collection". With both, you only have to write what happens to one element, and it will happen to the whole collection. This makes code easier to read. You don't have to spend energy to understand if the loop is only a transformation, or also filtering. Since you chain them, you can easily isolate each transformation, which makes code easier to read and easier to test.

> Reduce itself is awful to begin with.

I don't really understand what's supposed to be awful about reduce. It's just another form of for loop. I don't see people arguing that for loops are awful. The thread you linked is just someone that's biased against reduce for some reason that I don't quite understand. Reduce makes explicit that when using a for loop and accumulating a result, you need both a base case, and what to do when going from n to n+1. Again, this allows you to isolate the "going from n to n+1" part easily. Recursion itself is great for some problems.