Tensors are introduced by physicists to ensure various physical quantities (which involve coordinates and their derivatives) do not depend on the arbitrarily chosen coordinate system. This is ensured through the transformation properties of tensors.
The name tensor itself comes from the theory of elasticity, Cauchy stress tensor, which BTW is uniform in many practical cases, and obeys the following tensor transformation rule:
https://en.wikipedia.org/wiki/Cauchy_stress_tensor#Transform...
like any other (contravariant) tensor must.
Matrices are not examples of tensors. Matrices can be used for representation of tensors, in which case tensor product becomes Kronecker product, but matrices in general don't have to represent tensors. You can put anything, including your favorite colors or a list of random numbers, in a matrix, and it won't be a tensor in general, not unless it must transform like a tensor under coordinate system changes.
Similarly, TensorFlow "tensor" is just a multidimensional data array, with no transformation rules enforced on it, and therefore is not a tensor.