Thankfully, there is a great historical example of this. The electric field vector \vec{E} = (E_x, E_y, E_z), is not a tensor. It doesn't obey the tensor-transformation law. Similarly, the magnetic field vector is not a tensor. These are matrices, but not tensors.
As you know the Electromagnetic tensor [1] is the tensor that correctly transforms under coordinate transformation, and hence allows different observers to agree with each other.