In my (blunt) reading, it's an eloquent, abstract way of saying that the author was way into {thing} before it was cool, but then people found out about {thing}, at which point it was no longer hip and new, and so the author was forced to move on (in
disgust!). About how it's hard to be a trendsetter, because people who follow are such
tryhards!
In other words, it's Hipsterism in fancy prose.
