> Do you mean regulating your own focus in face of ads?

Quite the opposite. I have really poor ability to tune them out, especially any audio portions. Once in front of me, they get under my skin easily and this isn't something I feel comfortable trying to just accept, despite how much "easier" it'd make things.

> Because it does not get better. As you begin to adapt to them, the ads change.

Agreed 100%, thus why zero tolerance is the only permissible option for me.

Here is a wager I don't wanna win: the "apps are constantly force-updated" world merges with the marketing world so that downtime is filled with ads. It's devilishly perfect: you're eagerly waiting to use the thing, so you're already a captive audience.