More like a world with only endcaps.
The difference between the app stores and retail is that every SKU has a fixed margin.
At most stores that sell a variety of product, anything you see right away is a paid placement. The first beer you see, Pepsi in the front of one store, Coke in the other. That’s why you don’t see canned corn on the end cap.
The notion that I should have the feels because poor Epic pays a 30% commission to Apple so they can sell my kid a virtual character dance move at 98% margin is absurd. The argument is specious.