Countries (and citizens by proxy) have a right to decide how they want services to function in their respective countries. Any company can choose to follow those regulations or voluntarily stop services within that country.

The great part about the EU is that it's a big enough market for companies to want to target it. One doesn't object about food health standards or what standards electronics parts are required to follow, it's the same for internet services.

If these companies do not want to follow these laws, then they are within their right to not operate in the EU.