Please dude. iTunes was very late to the game. eMusic? Most early music stores had no DRM.
Jobs leveraged the popularity of the iPod with iTunes (which, by the way, is not allowed to talk to any other program under normal circumstances) to make Apple a ton of money. As was the case with iPhone, Apple was big enough to force the hand of the industry-controlling posse into accepting things on its own terms. While they eventually rolled out DRM free, this should be a basic expectation and does not qualify Apple for bonus points. For years they sold exclusively DRM'd content while there were others attempting to make it on DRM-free platforms.
And by the way, afaik (not an iTunes user), television and movie content is still provided exclusively in DRM'd formats.
