1. The monopolistic position of many of these service providers drastically limits the ability to choose alternatives and creates social and economic hardships for those who would avoid the use of these services altogether. For example, my ISP lobbied my government to allow them to steal my data. I have exactly one choice of ISP.
2. When we look back on the colonizers handing the natives trinkets in exchange for land, we consider that egregious theft. Most people lack any real understanding of the price that they are paying for these services and the intrinsic value of their data. They also lack an understanding of how this data can and will be used against them now and in the future.
3. And what about the data thieves who build shadow profiles on people who have not signed up for their services? (e.g. Facecrook)