I think people have been trained to feel helpless about what companies do to them, especially when it comes to tech companies. It's very much not just a problem with tech, but tech gives companies new and easy ways to force things on their users long after the sale is completed. Everyone's been conditioned to accept things like sudden and unexpected changes. The websites they visit do it, so does the software on their computers, their consoles, and their cell phones.
There was some grumbling from uppity Windows users when forced updates/upgrades and reboots were pushed onto them, and I thought things might start to change but those things are still around (although the reboot thing was walked back a little) and now people are slowly being made to get used to hosting all their data on 3rd party servers and never being sure if/when it will be suddenly and unexpectedly be removed and inaccessible. Today there are stories of people who had their YT video or their repository removed, or lost access to books/music/games/movies they paid to be able to download/stream/play etc. Car companies are now disabling or pay-walling off features people already had when they purchased the vehicle.