Sure, but I think the GP was referring to a situation where revenue doesn’t match the traffic.
Imagine the grandma scenario. Let’s say that she cooks and sells artisanal jams and jellies. With the help of her granddaughter, she creates a TikTok that goes viral. Her web store immediately sells out, and the traffic from the video hammers her website. She cannot react fast enough to enable back orders and so most of those visits go to waste.
Putting aside the technical absurdities (why is she hosting on a lambda, etc), in this scenario, grandma is up a creek.
If this scenario were real, I would feel really bad for the grandma with a huge bill and not enough revenue to cover it, but I would be livid at whatever imbecile decided to set her up with such a ridiculous hosting paradigm.
“But it only costs pennies a month to run!*”
Yeah, until she goes viral. This scenario right here is why services like Squarespace et al are still valuable. You’ll pay a few extra bucks a month, but if you go viral, you won’t go bankrupt when the bill is due.