Everyone important in the world already knows my SiL bought it for me, tracked at the point of sale using a loyalty card, tracked via her credit card, her highway pass shows she visited to deliver it to me on my birthday, it probably has a RFID chip somewhere either for theft protection or inventory tracking (maybe in the presentation box not the bottle itself "obviously"?). The bank has a record of what she bought which is probably legally or illegally shared with the health insurance company and/or medical care. Her fitbit tracked her walking thru the store.

But, yeah, the "real" threat to my privacy is people on HN now know I have an expensive bottle of whiskey, LOL. Or my cat-meme sharing account on FB, if I used FB, would know that I have a nice bottle. Because that distractor is the "real threat" not everyone in the paragraph above whom I have zero control over.

If an organization or whatever knows they're going to piss people off, give them a false sense of control. Maybe give them fake elections where both candidates are insiders. Maybe provide corporate oversight by a revolving door between the regulators and the regulated. Its all pretty standard propaganda stuff.