Unfortunately most of the families in my circle that are not in tech don’t own computers anymore. They literally just turned the PC off one day and then a few years later unplugged it and put it in a closet to collect dust, with zero chance of ever purchasing another thousand dollar replacement. Their toddlers are amazing at driving tablets/phones though. Who is going to crack the SmartPhone native WoW 2.0?
In the '90s, PCs weren't everywhere either. It was very much still a middle class thing. I honestly think it's a trap going for the biggest market. You don't need another Minecraft-success to win. Graal certainly wasn't.