"Anybody practicing the fine art of composing music, no matter how cynical or greedy or scared, still can't help serving all humanity. Music makes practically everybody fonder of life than he or she would be without it. Even military bands, although I am a pacifist, always cheer me up. - Kurt Vonnegut"

Coca Cola and other junk-food corporations latch on to art and artists like flies, hoping to infuse some authenticity and meaning by association. When I worked in that business it was Coke and Pepsi behind every awards ceremony, and they were highly influential over the record labels.