Thanks!
My advice to you as a designer is that you should start small, take baby steps and keep your budget low. I'd also advise you to work with a local designer (if you can find a good one) who can meet with you face to face.
By the way I did a quick google search and found this studio after some hunting: http://www.holbeinruiz.com
That's a really good question, I think I'm talking about the whole brand, including the name and marketing.
Thanks for the link :)
And if you want to see a super ugly logo look at the very first Apple logo -- it' s a second rate hippy doodle of the worst kind: http://www.edibleapple.com/2009/04/20/the-evolution-and-hist...
I'm a branding guy, but my advice is to to put every penny into building a great product!
Once you understand what that product does (and that takes time) then focus on branding.
Too many times I see folks come up with a name, or they buy a domain and then try to think what they should do with it.
Her post: http://www.copyhackers.com/2011/10/18/how-1-hn-post-compelle...
CopyHackers: http://www.copyhackers.com
I think a good way to communicate this would be to say what you are trying to get out of this service.