And if you want to see a super ugly logo look at the very first Apple logo -- it' s a second rate hippy doodle of the worst kind: http://www.edibleapple.com/2009/04/20/the-evolution-and-hist...
I'm a branding guy, but my advice is to to put every penny into building a great product!
Once you understand what that product does (and that takes time) then focus on branding.
Too many times I see folks come up with a name, or they buy a domain and then try to think what they should do with it.