In fact, I'd wager that if we had a way to filter for content that is written without the goal of being monetized, we'd have a better web and us consumers would be more inclined to reward and give back to the creators generously.

If someone is so clueless about changing a tyre that the best place they can start is google, then organically taking them to the garage's page is a win. Maybe they'll find the information useful, maybe they'll decide they're out of their depth and call the number on the screen.

For them to show up as the first organic result is a huge win. All they have to do with that win is not screw it up. And 9 meg of trackers, a page full of popups, and pointless CTAs (do you want to hire someone who can't change a tyre?) is screwing up that easy win.

You don't have to be scummy to turn search results into profit. That garage came so, so close of being a great example, before they threw it away and made a bad example.

If the "business people" were to disappear we'd do just fine. The whine of incessant marketing does tend to disturb the peace.