During the early part of the bulldozer timeframe AMD could provide a competitive part of much of intel's lineup at a lesser cost. It was only at the end were they kept falling farther and farther behind that it was a problem. For a few years there, you could actually _SEE_ in intels pricing where AMD's top part was because there would be a bunch of parts all clustered below some number (say $200) and then there would be a big price jump between every part above that line.
And so AMD had a real problem when you went into the $RETAILER looking at a $600 laptop because while their laptop might have been better than the similarly priced intel, what you would hear is "amd sucks" and so people would actually pick the inferior product.
