I don't know how credible this site is [0], but I think something that goes understated in these conversations is just how explosive the growth is that Reddit has experienced even in the last year:

* A doubling of mobile app downloads in the past year

* Valuation increase of 4Bn in 6 months (from ~6Bn to ~10Bn) (Feb 2021 to Aug 2021)

* Revenue growth forecast over 250%

I guess we're all kind of used to the idea that Reddit keeps growing, because it more or less has since it was created (citation needed), but the nature of exponential growth is such that maybe we're a bit numb to just how big the numbers have gotten in the past year or so.

[0] https://backlinko.com/reddit-users