There are reasons to believe this public will be more than typically keen to consider, in general, risk mitigation.

Risk awareness does not bring «sadness» - on the contrary, it brings relief. Surely, many will also be «scared»: but that is not because of /one's own/ risk mitigation practices - it is an effect of "looking around". In fact, «spending... limited time on this planet afraid» is pretty much an objective perspective. It may avoid you worse predicaments.

And for the ever present mention of «risk from driving»: there are Cost/Risk/Benefits considerations involved. Easily, renewing them may not bring to a reconsideration of the advantage of driving.

I'd rather spend my risk budget on things more interesting than showing my chin off at the grocery store.