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0 pointsalaricus3y ago0 comments

Google is fk'ed if wide-scale ad blocking really picks up. For example ISP-level adblocking.

0 comments

acchow3y ago

> For example ISP-level adblocking.

Google could circumvent this if ISPs tried this.

How would an ISP block ads coming in encrypted as normal content?

alaricusOP3y ago

The same way as PiHole does. It's not hard to block Google adds on 3rd party sites with a DNS or IP-level block.

babypuncher3y ago

If advertisers felt motivated enough, circumventing PiHole would be trivial. Since all they do is block DNS requests based on a blacklist, an ad company just needs to serve their content from a trusted domain. Google owns plenty of domains which few PiHole users are likely to tolerate being blacklisted. They already do this with ads on YouTube.

1 more reply

acchow3y ago

If ISPs actually tried to do this en-masse, Google would move all ad serving to google.com

1 more reply

kevin_thibedeau3y ago

They'll just add DoH to Chrome.

wonderbore3y ago

Of course they’re not. It just might get more complicated for users but it’d be super easy for them to set up cloaking. uBlock could deal with that, ISP won’t.

Either way that will never happen obviously; Why would an ISP “block ads”? They’re literally hosting Google hardware (specifically YouTube’s cache)

chiefstorm3y ago

In France, Free (one of the major telcos) has done exactly that. They block ads from the router that they give to their subscribers.

I guess they may be doing that to save bandwidth... They also have a tendency to offer features that few of their subscribers use, or even know about (some of their routers come with built-in VPN servers and torrent seedboxes).

In French: https://www.universfreebox.com/article/19260/Comment-fonctio...

bradwood3y ago

If they do this wholesale, they should probably block this at their BGP routers.

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alaricusOP3y ago

I can see ad-blocking as a feature an ISP can try to sell. Imagine an ISP-level PiHole. (I can see this selling easily given how many family and friends asked me to install PiHole for them.

alaricusOP3y ago

> Why would an ISP “block ads”?

"Pay 5 euros per month for the ad-blocker privacy feature!"

They could probably make a lot of money from this.

j / k navigate · click thread line to collapse

0 comments

acchow3y ago

> For example ISP-level adblocking.

Google could circumvent this if ISPs tried this.

How would an ISP block ads coming in encrypted as normal content?

alaricusOP3y ago

The same way as PiHole does. It's not hard to block Google adds on 3rd party sites with a DNS or IP-level block.

babypuncher3y ago

1 more reply

acchow3y ago

If ISPs actually tried to do this en-masse, Google would move all ad serving to google.com

1 more reply

kevin_thibedeau3y ago

They'll just add DoH to Chrome.

wonderbore3y ago

Of course they’re not. It just might get more complicated for users but it’d be super easy for them to set up cloaking. uBlock could deal with that, ISP won’t.

Either way that will never happen obviously; Why would an ISP “block ads”? They’re literally hosting Google hardware (specifically YouTube’s cache)

chiefstorm3y ago

In France, Free (one of the major telcos) has done exactly that. They block ads from the router that they give to their subscribers.

In French: https://www.universfreebox.com/article/19260/Comment-fonctio...

bradwood3y ago

If they do this wholesale, they should probably block this at their BGP routers.

1 more reply

alaricusOP3y ago

I can see ad-blocking as a feature an ISP can try to sell. Imagine an ISP-level PiHole. (I can see this selling easily given how many family and friends asked me to install PiHole for them.

alaricusOP3y ago

> Why would an ISP “block ads”?

"Pay 5 euros per month for the ad-blocker privacy feature!"

They could probably make a lot of money from this.

j / k navigate · click thread line to collapse