Yeah, that's the issue here, Apple positions itself as a luxury device. Personally, I think there's a halo effect from iPhone being good, but it doesn't mean that other Apple products are. It's just hype and undeserved hype at that. Also, I just don't like Apple as an industry player, they rewrite and replace into CLOSED software (Embrace, extend, and extinguish), to use most of it, you need to be 100% Apple devices. This is terrible. As consumers, we've benefited GREATLY from vendors competing, and that's what has driven a lot of innovations on our table top. Apple goes against all of that, and this is why I don't/won't spend more money there. If you see WWDC at least 40% was about replacing already existing functionality of Google Docs.