ASK: How much input should a tech co-founder have on the business

Are you a co-founder or an employee? Everyone's first job is to sell. So yes to recruiting, yes to pitching, yes to recruiting, yes to researching the market, yes to roadmaps. And in reverse, your biz co-founder should be helping you get the correct development tool licenses, supply you with photoshop designs, get hosting deals, etc. Think about deciding what cloud hosting you're going to use? This isn't about just technology because this decision shapes your COGS.

Quick Anecdote: When Google was hiring their first vp of marketing, the interviews were attended by their original vp of engineering. When the vp of marketing was hired the vp of engineering insisted that he split an office with marketing. This allowed for frequent communications between the two and gave them an advantage when creating products. Google's products were always a combo of engineering and marketing.

The first answer is: yes. Absolutely. Every "founder" really needs to be deep in the nitty gritty of the business. There's absolutely no point in investing a pile of time into technology that isn't going to be driving the business goals forward. A technical co-founder who has no interest in the direction that the business is going really is more of an employee than a co-founder.

The second answer is: yes, but with a balance. Here's a situation that's pretty easy to imagine: together, you have a fantastic idea for a product that will require a PILE of technical work. You're working away on getting an MVP ready to demo to investors or to beta users. In that case, how much effort should the tech co-founder be putting into the pitch deck, compared to effort that could be going into developing the product? That's a balance that you'll have to figure out together.

The key difference is that a tech founder should timebox all of these activities to make sure the majority of their time early on is spent building the tech that powers the business.

But as a board seat and shareholder, it is my responsibility to concern myself with the overall direction of the company. This means I work with the other founder and executives to formulate strategy and make decisions on matters that have nothing at all to do technology.

These are two separate roles, as far as corporate governance is concerned. There is the possibility for conflict, but this is unlikely.