Okay, check out Microsoft's Embrace, Extend, Exterminate strategy and I hope you understand what's the problem of having a dominant platform that does it's own thing instead of abiding by the standards. Now Chrome is in the "Extend" stage and obviously you don't feel any pain but if Google chooses to take another step, then you will feel it.

Maybe they never will do it but I simply don't want Google has the option to go to the next step.