The Web3 Marketing Stack: The Next Big Wave in Crypto (opens in new tab)

I have been in the marketing space for 6 years (since I was in college) and your post def caught my interest.

I place a high priority on personalization across the entire user experience and this emphasis currently yields amazing results for the DTC, Web3, & B2B space. As technology advances and Web3 adoption spreads, a marketing stack with a tech-heavy infrastructure will be needed. For a more adequate ad experience, there needs to be full immersion and personalization for each user at the individual level.

It seems inevitable that UX designers and industrial engineers will create a fully personalized AR/VR Web3 experience that mimics the feel of what shopping in a brick and motor store feels like.

Interested to hear what others think about this!

"Having built some of the previous ad infrastructure at Google AdSense, I hope we can reshape the web3 networks with user experience as a central tenet."

This strikes me as a case of "when all you have is a hammer, everything looks like a nail". The author wants UX to be a central tenet, as long as "UX" means that every participant is a segmentable marketing target, now with a public on-chain event history.

Third-party cookies are going away on the web, so let's create an even more invasive replacement on this new thing so our portfolio companies can target suckers more efficiently than ever. So basic. So boring. So predictable.