I have been in the marketing space for 6 years (since I was in college) and your post def caught my interest.
I place a high priority on personalization across the entire user experience and this emphasis currently yields amazing results for the DTC, Web3, & B2B space. As technology advances and Web3 adoption spreads, a marketing stack with a tech-heavy infrastructure will be needed. For a more adequate ad experience, there needs to be full immersion and personalization for each user at the individual level.
It seems inevitable that UX designers and industrial engineers will create a fully personalized AR/VR Web3 experience that mimics the feel of what shopping in a brick and motor store feels like.
Interested to hear what others think about this!