> When I first got Pacific Bell (now part of AT&T) DSL in California in the early 2000s, it was run by a seperate division of the company, "Emerging Products Division". i always assumed that was because the traditional side of PacBell just didn't get digital at all and the leadership kept them apart to avoid the innovator's dilemma.

This technique had previously been used by IBM to the the PC out: they built a whole division from scratch in Boca Raton away from the IBM mother ship in NY

Definitely going to give that a read. Now that you both mention it, many BigCo's did have fragmented segments back then, were I suppose now everything is helmed by the head (Alphabet/Google).

Maybe it was some kind of turning point. Also about that time did CEO age drop through the floor? They went from all being ancient to mostly 40 and under somewhere along the line.

Thanks for the book suggestion!