Exactly. Other products comes with opinionated workflow or are much easier (and simpler) to use. Once you setup Jira way you wanted (good luck with that) and able to maintain this setup for all of your projects you're stuck with Jira forever - you won't be able to export all of your content to another software. The whole process takes ages and its a nightmare of going thought totally different UX pages, unintuitive settings, slow UI, setting up extremely expensive plugins (why till today you need to buy tempo to get basic functionality like time tracking) etc.
It's called vendor lock. Nobody ever got fired for buying Jira
Other products are not for every business, have limited settings - but are quicker, saves you time and are able to be useful since day one.
All of the companies are using Jira differently, even if you're familiar with this, and you have been using Jira in all you provious jobs for years you still need to have onboarding on how does Jira works in current company - as for instance I've worked with Asana in 3 totally different companies and workflow was the same.
