If you are a PM and you come on a team that isn't using JIRA, and you want JIRA with all it's fancy bells and whistles, that's fine. Set up a board yourself, write all the tickets, capture all the work that's happening based on the dev's tool they are currently using, and update all the knobs and buttons to your heart's content.
My guess is the infatuation with JIRA would quickly diminish if this was so.