What I hear you saying is unfortunately - it's worse for ops, so noone should use it.
have to disagree with this. By forcing yourself to work with a data layer so abstracted that you can't even reference whether you're dealing with a JSON document or a set of twelve joinable tables, you're going to write the most tortured and inefficient application. Non trivial applications require leaky abstractions.
This is a conception of data that is more true in theory than it is in practice. In practice, if you want to query your data and efficiently, you'll need to worry about how it's stored. You'll have to worry about the failure cases.
Of course, it is definitely application dependent. If you're just writing a Wordpress-replacement, you can probably choose whatever data store you want and just write an abstraction layer on top of it (especially if you don't care about performance). On the other hand, if you're looking at querying and indexing terabytes (or more) of data, you'll have to work very closely with your data store to extract maximum performance.
I can sort of sympathize with this a little. I used to use MySQL for schema prototyping and then move stable stuff to PostgreSQL back when PostgreSQL lacked an alter table drop column capability.
However today, this is less of a factor. Good database engineering is engineering. It's a math intensive discipline. Today I work often with intelligent database design approaches, while trying to allow for agility in higher levels of the app.
Don't get me wrong, NoSQL is great for some things. However it is NEVER a replacement for a good RDBMS where this is needed.
How does something like MongoDB actually help with this, though? Certainly a lack of a schema lets you be more nimble in changing it, but you still have to write code to handle whatever schema you decide rather than letting a battle tested RDBMS handle it. I think NoSQLs have their uses but not forcing correctness on your data as a feature is not one of them. But I also believe in static typing.
Are you saying that Rails schema migration can only solve 10% of your migration needs? That kinda suck bro.
Rails is a bad example here as their primitive migration-system still forces the developer to write those stupid migrations by hand.
Django/South just auto-generates them which removes a huge chore from the daily development workflow.
I don't care if it is a startup or not. Come up with a very simple idea, draw the models in ER diagram, implement that stuff.
It's very hard to imagine that tomorrow suddenly all relationships need to be changed. Even if that is the case, scrap your Repository/Entity model and start from the beginning.
Nothing can help you much if the fundamentals are wrong.