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As the struggle for survival had escalated over the past few millennia, the human brain had developed a miraculous defense mechanism: the psychic immune system. Simply said, the psychic immune system regulated the production of thoughts and emotions to a sustainable level. But with the new law came a new synthetic freedom to attack the underlying problem of an economy based on coercive consumption. Marketers and advertisers, wielding their mental weaponry, had been on the offensive, attacking minds of the world's citizens unabated. Psychic immune systems, no matter how strong, were helpless against the onslaught. Now that the psychic immune system had been weakened, everyone was a potential target for propaganda and mind control. In the following chaos, advertising mutated into a new form. The ban on psychic violence was not comprehensive, and included exemptions for images used in the furtherance of scientific, educational and artistic works. To survive, the advertisers had to learn to speak the language of art. They were the only ones left with the knowledge to speak it.