Maintenance takes up about 50% of all IT budget [1]. Most individual pieces of software will spend 2-6 times (considering the average life cycle of an in production software product to be 2-4 years) more money on being maintained than being developed.

Data migration is a massive problem for any organization with data sets at any scale. RDBMS, in general, has gotten in the way of those migrations. People aren't looking at NoSQL just because they cannot sit still but instead are looking to find a better experience with handling data.

I'm not sure if NoSQL is the right answer to that but let's give it a chance and see what happens when people are migrating MongoDB data in 3-4 years.

[1] http://www.zdnet.com/blog/btl/technology-budgets-2010-mainte...