This idea though is totally wrong, and is some serious post-hoc BS after over a decade of this internet advertising business model becoming comfortable. Linus's business is GIVING AWAY content and hoping that advertisers (his real customers) will want to agree to pay him according to his terms. You can say things about TOS and EULA and how that is totally a legally and morally binding or whatever but that's moving the goalposts now that folks have found a way to exploit audiences for money after years of GIVING AWAY content for free.
I don't have to read each advertising flyer that comes with my pizza, even if the pizza store decides to give me 100 advertising flyers in exchange for making the pizza free, and no amount of EULAs will make it so. It's my computer, I can throw out the garbage you give me if I want.