Normal web pages that load ads will attempt to detect "fraud" by connecting back over WebRTC, running benchmarks to see how "valuable" of a user you are (how shit or expensive your hardware is), and running benchmarks to see whether you might be a fake browser/"ad fraud" user running large amounts of sessions at the same time and therefore have slower performance. It's bullshit and should be illegal.
I already dislike webgl leaking the model of my gpu, concurrency leaking memory and cores available, and disk space.
Go visit walmart or really any major site - almost more likely than not it will do this - and watch it attempt to enumerate all of your plugins, connect over webrtc, enumerate performance.* msPerformance, mozPerformance, make a webgl video and ask for unmasked renderer, enumerate thousands of fonts, attempt and fail to spawn piles of ActiveXObject, use "window.msDoNotTrack" as a fingerprinting feature point, enumerate hundreds of browser functions and getters (maxTouchPoints, doNotTrack, hardwareConcurrency, ...) and calling toString() on dozens of specific things like window.RTCDataChannel.toString() and seeing whether it fails in a try/catch, if it returns a function, or if it returns "function RTCDataChannel() { [native code] }" as a string, etc.