Apple (and most for profit entities), tend to exclude themselves from their definition of "privacy".
You have to explicitly opt into any logging in apple apps and the OS itself (iOS or macOS). Apple clearly goes to great lengths to ensure that they cannot access your information and data, and very clearly distinguishes stuff that is inaccessible to them from stuff that is encrypted but that they can technically access decryption keys.
A result of this is of course that we get people complaining about apple not restoring their data.
What you're doing is demonstrating how effective Google, Facebook, etc have been in convincing you that real privacy isn't actually possible, solely to protect it from legislative action, because their business models depend on violating it continuously
Recall that Google deciding to trawl through the content of your email (assuming gmail) is why emails from amazon no longer include any details about the order.
Or how "AI" required Google and Facebook, et al having access to everyone's pictures and information.
The fact that G and FB have taken a "fuck our users" approach, doesn't mean that's how every company operates. The fact of the matter is that >75% of google's revenue comes from selling you out, and >90% of facebook's. >80% of apple's revenue comes selling hardware, the remainder from selling services and I assume store royalties (I'd be interested in the break out). You don't have to invade everyone's privacy to make money, it's just G and FB have chosen that approach every time the option is presented to them.
In fact, if a company can decrypt your data then it becomes possible for a hacker of said company to also decrypt that data - a fairly solid reason IMO for either not collecting, or ensuring only the user can access info, unless absolutely necessary for functional or legal reasons.
Apple is not a person, it is a large corporation without any of it's original founders, it has no principles, it's a machine that operates on one metric: it's bottom line. All of it's behaviour is merely a result of profit seeking, public perception and legal limitation. Apple will play the "privacy" marketing tool for as long as it helps their bottom line, but not when it doesn't. Which is demonstrably true by their behaviour in China - they do not care. They also take billions of dollars from Google each year due to their control over the iOS browser... so they are quite happy to support privacy invasion.
Implementing the features that apple does in a way that's private requires effort and money, it isn't marketing. Safari uses Google as the default search engine, but it also puts a lot of work into fighting Google's tracking, irrespective of what happens in the search field.
We can talk about how US businesses are generally shitty to the end of time, but we don't have to pretend that just because Google and FB shit on everyone's privacy that every corporation does.
iMessage is E2E even in China, apparently. The non-E2E services that apple still has are not-E2E in china or the US or the EU.
