From the very limited research I've done, it is something relatively similar to this. There's a market in China of selling e-books which teach you various ways to make money on the English-speaking web without having to know much English yourself.

I mean it makes sense, if you go to BlackHatWorld or HackForums there are loads of people selling guides teaching you to do similar stuff, they're just in English. I imagine that given China's position in the marketplace, it's probably fairly lucrative for an individual or small company to make nonsense brands and sell stamped tech-junk for 10x markups to Americans.