> So even in the wild west of Amazon at least there are a few standards.

Getting a trademark isn't an "Amazon standard." It's a requirement to use A+ Content, among many other things.

However, you can ship product into their warehouses all day long without one. So clearly not a "standard."

> I'd rather buy stuff that had to follow a few standards that I nominally trust.

The standards, like food safety, that people really care about have nothing to do with trademarks. You can say that it stops unsafe knockoffs, but this is factually wrong based on the amount of counterfeit stuff that comes out of Amazon.

> By registering a trademark/incorporating/etc you are declaring your intention to work within the rules or at least some rules.

Registering a trademark only guarantees you are willing to follow the rules of getting a trademark. Nothing else.

> You are actually trying to avoid being a citizen at all if you don't want to abide by rules designed to protect customers.

Non sequitur. Trademarks don't exist to protect customers. They exist to protect businesses from knockoffs.

> you seem to imply that you want to use it for ad hoc sales.

Nope. I just don't want to spend 850 Euro to register a trademark for a low volume product.

> Amazon is for shop style sales ie vendors with product lines and inventory.

There's a "have one to sell? Sell on Amazon" link on every product page.

I doubt many Amazon goods from those sellers legitimately adhere to local standards. For example, I outright refuse to purchase silicone for food use from Amazon.

You are kind of deciding Amazon's business model for them, or describing what you would like them to be. But your description doesn't fit well with their "Do you have one of these to sell?" links etc. It seems fair to say they send out mixed signals.

That's the problem: Amazon gives the false sense of brand identity and quality, forcing these problems, whereas eBay is transparently honest. The latter approach is simply better.

It depends, for parts the only place to reliably find name brand is on eBay. Parts on amazon is mainly just a domestic arm of of Aliexpress and Alibaba.

It's easier to sniff out legitimate items on ebay than it is amazon. That is the only metric that matters and amazon is failing horribly, despite whatever security theatre they put on.