I would think that NuBank would want to market and promote Clojure to ensure that there would be ample numbers of Clojure developers (since NuBank depends on a lot of Clojure code). Perhaps they do market Clojure in Brazil, but I don't see it elsewhere...
With 213 million people, they do have a ton of devs and a ton of ESL speakers. There’s lots of places like that, like Turkey or SE Asia, where word doesn’t reach NA/wEU.
