Twilio did similar, but security and networking are more difficult domains to 'land and expand' from the 'bottom-up' due to the numbers of teams involved in those domains in a typical large business.
I do believe increasingly the 'developer is the new gatekeeper', especially as modern dev teams increasingly encompass architects, app dev, ops and security. Even if that is true, it is exceedingly difficult to serve builders and operators; kudos to Cloudflare.
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