Apparently there was some concern about inducing epileptic seizures. Not that there was any evidence that optical illusions, on their own, separate from the flickering of the computer screen, could cause seizures. But someone had the idea and then it couldn't be un-un-boxed.
The IRB submission process would have been too long to finish the study by the end of the semester (by the time I found out about it). So I just... didn't tell anyone I had already posted the demo online, before I ever even learned that IRB existed, and had a bunch of people on a game development forum on which I was a regular go through the study.
In my case, it was super low stakes. I mean, people into game development are subjecting themselves to the dodgy apps all the time. But when I tell this story today, there are two types of responses: those who have done academic research and laugh at my story, and those who haven't and start crying about "HuMaN eXpErImEnTaTiOn!!!"
I should start putting that on my business card: "formerly engaged in unlicensed human experimentation."
Who am I joking? I don't have business cards anymore. It's going on my Twitter profile.