The demand exists. Tesla's order books are full. Ford's Mustang Mach-E is sold out with a waiting list. Ford's F-150 lightning have a waiting list as well as mechanisms to prevent scalping (voiding warranties) because there is so much demand.

Problem right now with EVs isn't demand (not saying that demand won't be an issue, but right now it seems like we haven't reached the inflection point for demand vs supply), it's so supply constrained to the extent that dealerships can mark up F-150 Lightnings with exorbitant costs.

Granted: we're still not really talking affordable econo-movers yet, but the market of $40-90k electric vehicles is still being restricted on the supply side. There are still people who want to buy a $40-90k EV who can't.