This is true in a lot of places and I agree meat consumption should go down but this is not true everywhere. Animals can convert calories we cannot eat to calories we can eat.

Take dry grasslands for example where you could either herd goats and sheep on what nature provides or grow crops which uses a lot more water and fertilizer than the environment there produces.

When you consider arability constraints and nutritional efficiency, meat is more efficient and less destructive than plants in many cases. Soy production, for example, sufficient to meet global demand requires destroying the Amazon; meat production is much less destructive to land, taking place either on non-arable scrubland or via consuming human-inedible surplus feedstock. (Or on land already depleted by plant farming, like in the Amazon.)

And then in the end you're left with foods with inferior nutrition. I'm not going to stop eating the foods I've evolved to eat (ruminants especially) until I can safely do so without becoming malnourished, weak, and unhealthy. Right now, this is not technologically possible.

We don't know enough about human biology to make a healthy food replacement in a factory. We do know enough about human biology to know that we currently can't.

Everyone who eats these "food replacements" long enough and frequently enough looks weak and sickly; it's not a coincidence.

I personally did not look at them but also think it is a minority that will switch: first the price and I second I am not sure if labgrown is that appealing to most people.

Agriculture revolution doesn’t only mean labgrown stuff. Crop rotations, resistant plants, derisking a good harvest etcetc. And the approaches are endless: Predictions, tools, robots, satellite imagery etcetc.

It would seem that animals evolved to eat plants and other animals are probably not going to switch to dead packaged food from a singular company en-masse. There are also cultural factors. Meals are one of the few social excuses for hanging out and wasting work time together.

I love the concept and really tried to get on the JimmyJoy train. However it causes severe nausea for me. I don't have any known allergies or intolerances and no other food ever has caused similar issues. So, I think they have some ways to go.

Just test these for a week or two. I found the taste and texture intolerable after two days

rainwater is dirty, even in unpolluted areas https://pubs.acs.org/doi/10.1021/acs.est.2c02765

I did a couple of years in agtech and must say I was impressed on the readiness of technology (adoption was a different story). So to me think of crop planning, soil health monitoring, genetically modified crops for specific regions/dryer climates as well as logistics (even water logistics) is something I see getting more important. The revolution we say in two ways: A) customers can track strawberry production from the planting date all the way to the store(check some youtube from china). So your journey and interest in the food will not only start at the stoee but much earlier evtl also creating direction connections and contracts with farms - also resulting in willingness to pay more. B) I can imagine food prices to explode - I mean who can prevent it from happening? If borders close and climate is not your friend anymore: Vertical farms, GMO crops and robotics will become a reality - because the pressure to innovate/ change will be there.

Thats just my assumption after working in agtech for 2 years and living through pandemic and some political instability suddenly impacting critical supply while having a mature technology just needing to be adopted in a underserved area…