"hard work" is not a traditional value. That's an American thing which is relatively young as far as tradition goes.
Do your friends value an integrated life? Community? Leisure? These are the traditional values missing and they're so missed even so called conservatives have forgotten they exist.
Yes there was no such thing as hard work before America. All of civilization sprung up from nowhere in a life of leisure where everyone relaxed, then America came around and made everyone work hard.
That's not at all what I said. I merely said that excluding leisure and an integrated life as similarly important traditional values is ahistorical. Work is a traditional value in western culture, but it's not the only one.