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Installs 914 Net payment $304.70 # paying 24 # payments 37 % paying 2.60% ARPU (all) $0.33
i'm not sure if these figures are good enough for a real launch (trying to get a publisher) or need to improve more first
question for android devs:
1/ any benchmarks for arpu? 2/ what other standard metrics should i track? 3/ any idea on CPA?