The woke-PR institutions that are meant to be criticized by this already account for it. Companies that sell direct-to-consumer are not trying to outwoke each other, they're resting in the same moderate, optimistic, positive, there are well-intentioned people on both sides place they always were.

Where you see the aggressive enforcement of woke sentiment is within industries who are fighting regulation. To think about Republican voters (not politicians, who are of course important for them) is wasted time. All of them are going to vote for politicians who will not regulate these companies, no matter how their base feels about the companies and their messaging. Their Democratic politicians, however, could be voted out and replaced with eager regulators for helping a company that has been cancelled.

Instead of thinking about regulation, it's important that the Democratic voter ask: “If we broke up the big banks tomorrow... would that end racism? Would that end sexism?”

i.e. Their Dem politicians need to be protected, their Republican politicians do not.