I wonder if Apple is predicting that this wont be the case for much longer (lack of real innovation (excluding the M1) and market saturation), so they're being proactive to dominate another vertical. They will likely capitalize on their current image of being privacy kings.
it's the same slow decline that happens over and over in these cases. apple is already focused primarily on services, which you can see in their financials. product has stagnated, while services continues to grow, and with it, more and more capital invested in chasing manufactured prestige awards like oscars and emmys.
Truly premium products respect your privacy.
It turns out truly premium goods aren't Google, Tesla, and soon won't be Apple, if Tim&co go down this path.
The problem is that apple intends to make maximum profit. The premium product can produce that, but if they smell that their customers don't care enough about privacy, they could _also_ sell ads on top of the premium tax. So until people starts dropping iphones because of it, they will proceed.