Netflix's streaming isn't more innovative and Google's streaming or Amazon's streaming. Netflix's advantage used to be to get people DVDs cheaply and quickly. That's not an advantage to take them into the future. Unless they can find a way to stream movies cheaper than Amazon I don't see how they can survive as an independent.
I think Microsoft should buy Netflix and B&N to compete with Apple, Amazon, and Google in the tablet/content space. As an independent company they are dead in the water.
EDIT: fixed typos