The author states that Snowflake are not incentivized to increase performance due to short term revenue concerns but doesn't mention they are also incentivized to do the opposite from a competitive perspective. The result is incomplete enough that it ends up being flat wrong with respect to the behavior that the company actually engages in.

The author missed the fact Snowflake did the very thing he/she suggested they were incentivized not to do, recently, at a cost of $97 million. The CEO explained why they are doing it and how they are actually incentivized. I don't know how the article could miss the mark by more than it has. The company literally does the opposite of what he/she suggested.It's not like they are the only one either, AWS has a history of reducing prices. Why? Once again, competition.