My point is they have the money to invest in Heroku if they wanted to. To combat fraud/abuse, to breathe some life into it, to respond to security events quicker, to innovate, to be competitive. They've done none of those things and instead are cutting off the last funnel of people who "choose" to use their platform. That tells me they don't care about Heroku as anything more than "Salesforce Cloud" something people almost have to use rather than choose.